May 1st 2025
508 Riverbend Dr, Kitchener, ON N2K 3S3
The Fast-Track To Freedom Event
Learn the step-by-step process to find more freedom as an entrepreneur
This event helps business owners turn insight into action. Learn from real stories, gain expert strategies, and start building your exit plan.
SPECIAL OFFER! Register Today For $100 $49!
Learn More
May 1st 2025
508 Riverbend Dr, Kitchener, ON N2K 3S3
The Fast-Track To Freedom Event
Learn the step-by-step process to find more freedom as an entrepreneur
This event helps business owners turn insight into action. Learn from real stories, gain expert strategies, and start building your exit plan.
SPECIAL OFFER! Register Today For $100 $49!
Learn More
What You'll Learn:
Learn the proven process that guides entrepreneurs back to the freedom they once dreamed of—but may have forgotten.
Hear from entrepreneurs who’ve followed the process and share how it transformed their lives.
Listen as serial entrepreneur Simon Fallows shares his journey—and the steps he took to create true freedom.
Turn knowledge into momentum—join the Benchmark Workshop and begin applying the Freedom For Founders process to achieve true entrepreneurial freedom.
Register Now!
Find Freedom Session (9-12:30pm)
$100 ONLY $49
Learn the step by step exit planning process
Hear real stories from successful sellers
Simon Fallows on entrepreneurship & purpose
Network with business owners & experts
Bring your laptop!
bENCHMARK Valuation Workshop (12:30-5PM)
$1500 NOW $500
Pre-register now to skip the $49 fee or sign up at the event.
Take the first step in your exit planning journey towards Freedom.
30-page report highlighting your business’s strengths.
Financial valuation to assess market standing.
Bring your laptop & follow along for actionable insights.
No contracts - cancel anytime
Register Now!
Find Freedom Session (9-12:30pm)
$100 ONLY $49
Learn the step by step exit planning process
Hear real stories from successful sellers
Simon Fallows on entrepreneurship & purpose
Network with business owners & experts
Bring your laptop!
bENCHMARK Valuation Workshop (12:30-5PM)
$1500 NOW $500
Pre-register now to skip the $49 fee or sign up at the event.
Take the first step in your exit planning journey towards Freedom
30-page report highlighting your business’s strengths.
Financial valuation to assess market standing.
Bring your laptop & follow along for actionable insights.
No contracts - cancel anytime
Featured Speakers
Simon Fallows
A lifelong entrepreneur, Simon Fallows has built, bought, and sold multiple businesses, gaining firsthand exit experience. Featured on Dragon’s Den, he understands business value from a buyer’s perspective. Now, as President of Freedom for Founders, he helps owners navigate successful transitions and ultimately find Freedom!
Doug Ferrier
With over 25 years of experience in business, including a decade as an owner, Doug understands the challenges that come with entrepreneurship—managing growth, maintaining profitability, and navigating uncertainty. His focus is on helping business owners overcome obstacles and create sustainable, thriving businesses that align with their long-term goals.
Luke Einwechter
By 29, Luke had built a multi-million dollar business, but success came at a cost. The rapid growth brought overwhelming responsibilities, stress, and health struggles. He will share his journey through the challenges of business ownership and what life looks like after stepping away.
Dana Shortt
Dana, an experienced business owner, has recently transitioned into a new chapter of freedom. Join her as she shares her experience selling her business, the decisions that shaped her journey, and the lessons learned along the way. She’ll offer insights on building a sellable business and provide valuable advice for those considering their own transition.
Featured Speakers
Simon Fallows
A lifelong entrepreneur, Simon Fallows has built, bought, and sold multiple businesses, gaining firsthand exit experience. Featured on Dragon’s Den, he understands business value from a buyer’s perspective. Now, as President of Freedom for Founders, he helps owners navigate successful transitions and ultimately find Freedom!
Doug Ferrier
With over 25 years of experience in business, including a decade as an owner, Doug understands the challenges that come with entrepreneurship—managing growth, maintaining profitability, and navigating uncertainty. His focus is on helping business owners overcome obstacles and create sustainable, thriving businesses that align with their long-term goals.
Luke Einwechter
By 29, Luke had built a multi-million dollar business, but success came at a cost. The rapid growth brought overwhelming responsibilities, stress, and health struggles. He will share his journey through the challenges of business ownership and what life looks like after stepping away.
Dana Shortt
Dana, an experienced business owner, has recently transitioned into a new chapter of freedom. Join her as she shares her experience selling her business, the decisions that shaped her journey, and the lessons learned along the way. She’ll offer insights on building a sellable business and provide valuable advice for those considering their own transition.
AGENDA
9:00-10:00am
What Does Freedom Look Like?
Join Simon Fallows, serial entrepreneur and experienced business owner, as he shares why exit planning is essential and how early preparation can unlock true financial freedom beyond business ownership.
What You’ll Discover:
✓ Lessons from a Serial Entrepreneur – Simon’s firsthand experience building & selling
✓ Why Planning Matters – The risks of waiting too long to prepare.
✓ What Freedom Really Looks Like – How a well-planned exit creates opportunities.
✓ How to Start Today – Steps to align your business with your long-term goals.
Learn from someone who’s been in your shoes and discover how taking action now can set you up for a successful, stress-free exit on your terms.
10:00-11:00am
Freedom by Design: Exit Planning 101
Learn the step by step process of exit planning! Gain valuable insights from a seasoned exit planning consultant and business broker as he breaks down the why, when, and how of planning your business exit—giving you the tools to take action.
What You’ll Learn:
✓ Why Exit Planning Matters – The impact of preparation on business value and sale.
✓ Where to Begin – Key first steps every business owner should take.
✓ Critical Areas to Prioritize – What to focus on to maximize your exit potential.
✓ How to Take Action Independently – Strategies to start planning your exit today.
This educational session empowers you with expert knowledge so you can navigate your exit with confidence and clarity.
11:00-12:00pm
Business Owner Panel
Listen as business owners share their journeys—the challenges, triumphs, and lessons learned from selling their companies and stepping into a new chapter of freedom.
What You’ll Discover:
✓ Why They Chose to Sell – The motivations behind their decision.
✓ The Sales Process Firsthand – Insights into what worked and what didn’t.
✓ The Importance of Planning – How expert guidance made all the difference.
✓ Life After the Sale – What freedom looks like beyond business ownership.
Gain valuable, real-world insights from those who’ve successfully navigated their exit—and learn how you can too.
12:00-12:30pm
Lunch + Networking
Lunch will be provided!
12:30-3:30pm
Exclusive Valuation Workshop
Join us for a hands-on valuation session, where you’ll work alongside our team to analyze, assess, and unlock strategies to increase your business’s value.
What You’ll Gain:
✓ 30-Page Custom Sellability Report – A deep dive into your business’s strengths & opportunities.
✓ Financial Valuation – Understand your current market standing and potential worth.
✓ Assessment of 8 Key Value Drivers – Insights on profitability, systems, and growth potential.
✓ Scenario Planning & Strategy Development – Explore actionable steps to boost your valuation.
Bring your laptop, follow along, and walk away with a clear roadmap to increasing your business’s value!
3:30-5:00pm
Group Discussion + Networking
Join small-group discussions led by experienced professionals to review your valuation, develop tailored growth strategies, and map out your next steps for success.
What You’ll Gain:
✓ Expert-Led Valuation Review – Get insights into what your numbers really mean.
✓ Customized Growth Strategies – Identify key areas to improve and scale your business.
✓ Actionable Next Steps – Walk away with a clear plan to increase value.
✓ Networking & Idea Exchange – Connect with like-minded business owners for new perspectives.
Collaborate, strategize, and gain the confidence to take your business to the next level!
Reserve Your Spot Today
AGENDA
9:00-10:00am
What Does Freedom Look Like?
Join Simon Fallows, serial entrepreneur and experienced business owner, as he shares why exit planning is essential and how early preparation can unlock true financial freedom beyond business ownership.
What You’ll Discover:
✓ Lessons from a Serial Entrepreneur – Simon’s firsthand experience building & selling
✓ Why Planning Matters – The risks of waiting too long to prepare.
✓ What Freedom Really Looks Like – How a well-planned exit creates opportunities.
✓ How to Start Today – Steps to align your business with your long-term goals.
Learn from someone who’s been in your shoes and discover how taking action now can set you up for a successful, stress-free exit on your terms.
10:00-11:00am
Freedom by Design: Exit Planning 101
Learn the step by step process of exit planning! Gain valuable insights from a seasoned exit planning consultant and business broker as he breaks down the why, when, and how of planning your business exit—giving you the tools to take action.
What You’ll Learn:
✓ Why Exit Planning Matters – The impact of preparation on business value and sale.
✓ Where to Begin – Key first steps every business owner should take.
✓ Critical Areas to Prioritize – What to focus on to maximize your exit potential.
✓ How to Take Action Independently – Strategies to start planning your exit today.
This educational session empowers you with expert knowledge so you can navigate your exit with confidence and clarity.
11:00-12:00pm
Business Owner Panel
Listen as business owners share their journeys—the challenges, triumphs, and lessons learned from selling their companies and stepping into a new chapter of freedom.
What You’ll Discover:
✓ Why They Chose to Sell – The motivations behind their decision.
✓ The Sales Process Firsthand – Insights into what worked and what didn’t.
✓ The Importance of Planning – How expert guidance made all the difference.
✓ Life After the Sale – What freedom looks like beyond business ownership.
Gain valuable, real-world insights from those who’ve successfully navigated their exit—and learn how you can too.
12:00-12:30pm
Lunch + Networking
Lunch will be provided!
12:30-3:30pm
Exclusive Valuation Workshop
Join us for a hands-on valuation session, where you’ll work alongside our team to analyze, assess, and unlock strategies to increase your business’s value.
What You’ll Gain:
✓ 30-Page Custom Sellability Report – A deep dive into your business’s strengths & opportunities.
✓ Financial Valuation – Understand your current market standing and potential worth.
✓ Assessment of 8 Key Value Drivers – Insights on profitability, systems, and growth potential.
✓ Scenario Planning & Strategy Development – Explore actionable steps to boost your valuation.
Bring your laptop, follow along, and walk away with a clear roadmap to increasing your business’s value!
3:30-5:00pm
Group Discussion + Networking
Join small-group discussions led by experienced professionals to review your valuation, develop tailored growth strategies, and map out your next steps for success.
What You’ll Gain:
✓ Expert-Led Valuation Review – Get insights into what your numbers really mean.
✓ Customized Growth Strategies – Identify key areas to improve and scale your business.
✓ Actionable Next Steps – Walk away with a clear plan to increase value.
✓ Networking & Idea Exchange – Connect with like-minded business owners for new perspectives.
Collaborate, strategize, and gain the confidence to take your business to the next level!
Reserve Your Spot Today
Simon Fallows
Event Chair
Simon Fallows is the President of Freedom for Founders, an M&A Strategic Consultant, Business Broker, and Certified Exit Planner, specializing in helping business owners understand their company’s value from a buyer’s perspective.
Superpower: Strategic Ideation
Simon Fallows
Event Chair
Simon Fallows is the President of Freedom for Founders, an M&A Strategic Consultant, Business Broker, and Certified Exit Planner, specializing in helping business owners understand their company’s value from a buyer’s perspective.
Superpower: Strategic Ideation